Posters have always played a crucial role in the promotion of travelling circuses. High Hopes: in anticipation of the circus celebrates the recent donation of the Vern Ellis Collection, consisting of over 40 circus posters, to Arts Centre Melbourne’s Australian Performing Arts Collection and provides an insight into the rich history of circus in Australia.
Dating from the 1920s to 1960s, these posters (also known as bills) were part of pervasive campaigns that announced the imminent arrival of each circus. Advance agents employed by the circus were sent out several weeks ahead of the company to paste posters in prominent locations across towns: on walls, billboards, shop windows and telegraph poles.
During World War II when men were unavailable, Wirth’s Circus employed women to post bills in major cities. Wearing crisp white uniforms, they created a sense of excitement and additional publicity for the circus.
A well-designed poster differentiated a circus from its competitors and enticed potential visitors to attend. By the mid-twentieth century Australian circus posters had evolved from heavily text-based designs to more elaborate graphic imagery. Bold, eye-catching and colourful, these posters offered a glimpse into the circus tent, inviting audiences into a world of breathtaking skill and spectacle. Borrowing from the American circus poster and comic book traditions, posters often depicted complex narratives with aerial views of large performances contrasted with feature acts in close detail.
Early posters made use of bold text to differentiate each circus from its competitors. As the number of circuses increased, and international companies toured Australia, further distinction was required to set each circus apart. Imagery became more elaborate as printing technology improved, while the claims on posters grew wilder in an attempt to draw larger crowds using phrases such as ‘death defying, danger deriding’, ‘the greatest’ and ‘the only big responsible show coming this season’. The location and date of performances provided the specifics of the event but were less prominent. This information was often handwritten, printed or attached to posters at each town, allowing a generic poster to be used for an entire tour.
High Hopes: in anticipation of the circus is on display from 29 June – 15 August, 2017 in the Smorgon Family Plaza, Theatres Building, Arts Centre Melbourne.